• ROC1
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ROC Race

  • ROC1
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VAVi Sport and Social Club in San Diego needed an identity for their new gameshow-inspired 5k race – the Ridiculous Obstacle Challenge. Our design concepts resulted in an energetic and zany brand for an event that has spread across the nation. Work included logo design, print advertising, website, online Google retargeting ads, course maps tailored to each city, and environmental graphics for the events themselves. ROC Race was a great opportunity from VAVI to create an identity for a fresh brand and control execution through all outlets.